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Κατηγορία: Digital Marketing

4 Μύθοι για το Affiliate Marketing που χρειάζεται να ξέρεις

Υπάρχουν πολλοί μύθοι σχετικά με το Affiliate Marketing και αυτοί οι μύθοι μπορεί να κάνουν τις εταιρίες να αποφεύγουν τέτοιου είδους προγράμματα.Είναι σημαντικό να καταλάβετε κάποιους από αυτούς τους μύθους, ώστε να πάρετε τις σωστές αποφάσεις όσον...

5 Συμβουλές για να χτίσετε τη διαδικτυακή σας παρουσία

Λαμβάνοντας υπ’ όψη ότι το 70% του πληθυσμού χρησιμοποιεί το Internet  για να εντοπίσει επιχειρήσεις και προϊόντα, οι μικρές και οι μικρομεσαίες επιχειρήσεις πρέπει να σκεφτούν σοβαρά κάποια πράγματα σχετικά με τη διαδικτυακή τους παρουσία.Ακόμα...

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.For this reason, inbound linking is very important. In fact,...

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not...

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services....

Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason...

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again,...