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VNG Academy

Here we prepare the future

Become a Digital Marketing Specialist. Learn from the experts.

VNG Digital Group was founded by professionals with many years of experience in IT, marketing and the business world in general.

INNOVATION
KNOWLEDGE
CERTIFICATION
DIPLOMA

The Academy that changed everything in the Digital marketing.

From this knowledge and our love for new technologies and Digital Marketing, we have set up the VNG Digital Group ACADEMY, the Academy that brings changes in Vocational Training Programs and aims to bring out new and talented professionals.

The future belongs to those who choose it

In this period of rapid change and day-to-day developments, the most likely for an employee is to change many occupations during his professional career. The frequency of these changes depends on the prospects of each occupation as they have been shaped by the economic crisis, the adoption of a new lifestyle, the constantly-changing environment, and other important factors.

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Thus, we have professions with negative prospects and a future that is particularly bleak and professions with positive prospects that not only give a touch of optimism, but it looks like they will be protagonists for many years. The first positions among the professions with positive prospects are occupied by the IT industry in general and the Internet in particular.

Indeed, if somebody would collect and examine all the data about the ever-increasing trends of the internet, for example, e-commerce in Greece, the rapid growth of social media users, the growth of electronically-active businesses and many other elements, he would see that, unlike the physical world, the digital world is not aware of a crisis, and that word does not exist there even in the “digital everyday life” of those involved in the internet.

This is the reality that confidently assures anyone who professionally engages in Digital Marketing and highlights the specific industry as one of the top professional options.

Why VNG ACADEMY?

INNOVATION IN EDUCATION
Through modern online techniques, advanced surveillance tools and the most modern technological equipment, we provide quality education in cutting edge disciplines such as the Digital Marketing industry.
SUBSTANTIVE KNOWLEDGE
The educational material is available in digital e-books written by successful professionals in the field. With independent themes-articles and light-hearted style, with many examples of real and not hypothetical conditions of a “digital daily life”, the essence of things can be embedded very easily in relation to other educational methods, and so knowledge becomes easier for the trainee.

Each individual article included in the educational material is closer to reality than to theory, and this is one of the main reasons why our learners do not receive vague, general information, but substantial knowledge from real facts and assumptions.

CERTIFICATION EXAMINATIONS
In addition, the certification examinations with no time-frame & with no time commitment give the trainee time to prepare properly and without pressure to successfully complete the certification process whenever he wishes. Exams are done with multiple choice questions. The trainee must choose the right answer from the suggested answers. The score required for successful completion is 80%. In the event of failure, a new possibility of re-examination is given every 15 days, without limitation.

Our educational results are maximized by actively promoting the professional rehabilitation of our trainees, ensuring traineeship for all of them at the end of the training, as well as absorbing a significant percentage of them in companies in the group.

TITLE OF STUDY
After completing each training cycle, a Title of Studies is awarded which certifies the acquisition of the special knowledge received by the trainee. VNG Digital Group gives emphasis on the local and international Digital Marketing sector. The same applies for the trainee's study titles. The training you will receive at VNG Digital Group Academy opens up new paths in your professional rehabilitation.

EDUCATIONAL PROGRAMS

DIGITAL MARKETING MANAGER [CODE 403]

WHAT DOES IT CONCERN

A complete training cycle where the trainees will acquire special knowledge and develop skills in relation to the most important services of Digital Marketing. Theory, practice, techniques, tools, experiments, strategy planning, and any method that can deliver complete expertise and knowledge, will be presented in this important learning cycle.

WHAT IS INCLUDED IN THE TRAINING?

Analytical presentation of the most important aspects of Digital Marketing, Search Engine Optimization, Content Strategy, Social Media Marketing, Email Marketing, Google Adwords, PPC/CPC/CPL/CPA/CPM/Affiliate Campaigns, SEM [Search Engine Marketing], Reputation management, CRO [Conversion Rate Optimization], etc.

SEMINAR DESCRIPTION

Trainees will get to know all the profitable capabilities of the most important Digital Marketing services, a combined way of designing and developing a complete Digital Marketing strategy, the capabilities and the targeting per service, the most important Digital Marketing Channels, they way to implement a successful Digital Marketing campaign as well as the way of measuring the results.

SECTIONS

  • Introduction
  • Basic concepts
  • Preparation
  • Presentation of services
  • Targets per service
  • Features / capabilities per service
  • Branding design
  • Branding creation
  • Digital Publishing
  • Practice
  • Ways of management
  • How to spread messages per channel
  • Secrets of contact with the public
  • Tips to raise interest
  • Increase of audience
  • Increase of interaction
  • Engagement
  • Advertising methods
  • Creating an advertising campaign
  • Tracking
  • Optimization
  • Email marketing
  • ON site & OFF site SEO [Search Engine Optimization]
  • Detailed Competition Analysis & Comparison with Competition
  • Tools, Plugins, and assistive programs for online analytics
  • Social Media Marketing design, development & strategy implementation
  • Social Media Advertising Campaigns
  • Mobile marketing
  • Reputation Management
  • CRO [Conversion Rate Optimization]
  • E-Commerce Best Practices
  • Content Marketing Strategy
  • Affiliate Marketing
  • Online ads
  • Web Analytics / Web consultancy

TARGETED AUDIENCE

The seminar is for at anyone who intends to deal with in Digital Marketing leadership, company employees who intend to take over the management of the respective department in their company, freelancers who will use this knowledge for the development of their activity or even new professionals who intend to deal with Digital Marketing.

AT THE END OF THE TRAINING

Trainees will have all the skills that are needed to work as Digital Marketing executives in companies of every type, or in company departments, as freelancers in the field of service provision, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu

SOCIAL MEDIA EXPERT [CODE 223]

WHAT DOES IT CONCERN

Everything you need to know in order to gain complete knowledge regarding the most popular social networking channels, what peculiarities and benefits each one of them has, their more appropriate use and in which sector do they perform well, how can they be commercially exploited and, above all, how can they be used commercially in order for them not only to bring traffic, but also to act as revenue channels for any brand.

WHAT IS INCLUDED IN THE TRAINING?

An analytical presentation on each channel independently and a thorough analysis of them afterwards are the main ideas of ​​this training cycle. Theory, techniques, tools, design, targeting, management and optimization in every aspect that it may be useful and further exploited in Social Media Marketing.

SEMINAR DESCRIPTION

Social Media are visited by millions of consumers every day. There they comment, discuss and interact. This highlights Social Media as No. 1 in attracting potential customers of each activity and business. So how is it possible for a business not to have a dynamic presence in something so powerful commercially and communicatively? But just as all people are not the same, Social Media differ in terms of handling, utility and outcome. These are the points that this very interesting training course will evaluate. The points and the way that each social network will turn into a source of customers and profit for any professional activity.

SECTIONS

  • Introduction
  • Creating a personal profile / group / business page
  • Presentation of social networks
  • Features / capabilities / audience per network
  • Insights
  • Ads
  • Practice
  • Ways of management
  • How to spread messages in each channel
  • Secrets of contact with the public
  • Tips to raise interest
  • Increase of audience
  • Increase of interaction
  • Engagement
  • Advertising methods
  • Creating an advertising campaign
  • Tracking
  • Optimization

TARGETED AUDIENCE

The seminar is for anyone who intends to deal with Social Media Marketing, employees of companies who intend to manage the social media channels of their company, freelancers who will use the knowledge for the development of their activity or also for new professionals who intend to deal with Digital Marketing.

AT THE END OF THE TRAINING

Trainees will have all the resources to work as Social Media Marketing Leaders in businesses of all types, or in corresponding Digital Marketing departments, as freelancers in the field of social media service provision, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu

FACEBOOK EXPERT [CODE 313]

WHAT DOES IT REGARD

Facebook, the “king” of Social Media, is a great opportunity for business to communicate with their audiences. Very fast and very economically, each brand’s messages reach a large audience with no limitations. This popular education circle includes all the knowledge about how Facebook works and exploits it as a business tool that will bring value and profit to each business regardless of its business activity.

WHAT IS INCLUDED IN THE TRAINING?

Facebook from A to Z. A detailed presentation and thorough analysis of the most popular social network. Theory, techniques, tools, planning, targeting, management and optimization in every part of Facebook that can be useful and that can be exploited more in Social Media Marketing.

SEMINAR DESCRIPTION

The leading social network brings daily the largest consumer traffic from any other physical or electronic medium throughout the world. Given the global acceptance of the above finding, the dynamic presence of every business on Facebook is seen as necessary in order to be able to reach out to the public that it wants to target. But what is the right way for a company to communicate successfully with its audience? What steps should it take to increase interaction? How would a professional page help and how should a company handle such a page? How can someone create effective advertising with the right targeting? All of the above queries and much more are answered in detail in this training course.

SECTIONS

  • Introduction
  • Creating a personal profile / group / business page
  • Presentation of the social network
  • Characteristics / features / audience
  • Insights
  • Ads
  • Practice
  • Ways of management
  • How to spread messages
  • Secrets of contact with the public
  • Tips to raise interest
  • Increase of audience
  • Increase of interaction
  • Engagement
  • Advertising methods
  • Creating an advertising campaign
  • Tracking
  • Optimization

TARGETED AUDIENCE

The seminar is for anyone who intends to work with Social Media Marketing and especially with Facebook, company employees who intend to take over the management of their company’s Facebook accounts, freelancers who will use the knowledge for the development of their activity or new professionals who intend to deal with Digital Marketing.

AT THE END OF THE TRAINING

Trainees will have all the resources to work as Facebook Expert – Social Media Marketing Leaders in businesses of all types, or in corresponding Digital Marketing departments, as freelance professionals in the Social Media service provision, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu

SEO EXPERT [CODE 511]

WHAT DOES IT CONCERN

A complete training cycle where trainees will gain deep knowledge about the most important Digital Marketing service. SEO [Search Engine Optimization] is nothing else but the optimization actions each website needs in order to get a good ranking in search engine results when users search for the phrases/words that characterize it. The high organic position in the search results for a website/business activity is valuable as it can result in a rapid increase in organic traffic & increased sales and can lead to a complete “detox” from paid advertising.

WHAT IS INCLUDED IN THE TRAINING?

A detailed presentation on the main graduations and techniques of SEO, On site SEO, Off site SEO, White hat SEO, Black Hat SEO, explanation of the requirements and standards that search engines seek, review of points, analysis of necessary actions, risks and fine points that need attention, the most common mistakes and how they are dealt with and all the details that will lead the trainees to get a deep understanding of Search Engine Optimization.

SEMINAR DESCRIPTION

SEO as “backbone & flagship” of digital marketing is responsible for the success of a website. This very interesting training cycle includes all the knowledge that trainees need in order to be able to plan from the start a successful SEO strategy that will deliver results.

SECTIONS

  • Introduction
  • Basic concepts
  • Preparation
  • SEO techniques
  • Specifications & Search Engine requests
  • On site SEO
  • Off site SEO
  • White Hat SEO
  • Black Hat SEO
  • Link Building
  • Malicious Links
  • Audit
  • Keyword Research
  • Competition Analysis
  • Campaign planning

TARGETED AUDIENCE

The seminar is for anyone who intends to engage as a SEO Expert in Digital Marketing, company employees who intend to take over the management of the respective department in their company, freelancers who will use the knowledge for the development of their activity or even new professionals who intend to deal with SEO and Digital Marketing in general.

AT THE END OF THE TRAINING

Trainees will have all the resources to work as a SEO Expert in companies of all types, or in corresponding departments of companies, as freelancers in the field of service provision, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu

EMAIL MARKETING EXPERT [CODE 601]

WHAT DOES IT CONCERN

Email marketing is characterized as one of the most cost-effective ways for a brand to communicate with its audience quickly and efficiently. The training cycle includes everything that is needed for trainees to successfully plan and manage an Email marketing campaign from A to Z.

WHAT IS INCLUDED IN THE TRAINING?

All directions for professional design and implementation of successful email marketing strategies, with constant optimizations and high interaction with the public.

SEMINAR DESCRIPTION

The training cycle includes everything you need to get full knowledge of Email Marketing, to build and select the right plan in each case, to create and manage a “live” mailing list, the secrets of a personalized newsletter and all the techniques which are considered to be particularly effective for increasing the interaction/call to action/conversion rate.

SECTIONS

  • Introduction
  • Basic rules for communicating with newsletter & legislation
  • Creative selection
  • Design tips
  • User Activation
  • User Acquisition
  • How to Create a Mailing List
  • Secrets to creating a successful subject
  • Create an Email marketing campaign
  • Tracking
  • Export statistics
  • Optimization

TARGETED AUDIENCE

The seminar is for anyone who intends to deal with Social Media Marketing, employees of companies who intend to manage the electronic communication of their company, freelancers who will use the knowledge for the development of their activity or for new professionals that intend to deal with Digital Marketing.

AT THE END OF THE TRAINING

Trainees will have all the resources to create an A to Z email marketing campaign, to work as corporate communications executives in businesses of all types, or in corresponding departments of Digital Marketing companies, as freelancers in the field of service provision for Social Media, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu

ADS MANAGER [CODE 178]

WHAT DOES IT CONCERN

A complete training cycle with all the information for an effective online advertising.

WHAT IS INCLUDED IN THE TRAINING?

This is a complete seminar for online advertising in all ways and means. Practice for campaign creation, targeting, tracking and optimizing online advertising via Google, Yahoo, Bing, in all social networks, affiliate marketing, display, advertorials, video ads, posts etc.

SEMINAR DESCRIPTION

Digital Marketing differs from traditional advertising and promotional tools for the directness of its actions and the multiple capabilities regarding the targeting of the public, whether based on demographics or any other criteria. So, the training will start with a general analysis of the advertising market, the ways of advertising in each channel and medium, the types of advertising campaigns, the possibilities that each network gives, as well as what is appropriate for each medium and how it can help us. Appropriate tools, strategic planning and, in particular, a correct audience targeting can bring impressive results to an online advertising.

SECTIONS

  • Introduction
  • Advertising media / networks
  • Capabilities per medium
  • Advertising methods
  • Display ads
  • Search Advertising
  • SEM [Search Engine Marketing]
  • CPC / CPM / CPA / CPL
  • Affiliate marketing
  • Remarketing
  • Experiments
  • Targets
  • Creating an advertising campaign
  • Tracking
  • Optimization

TARGETED AUDIENCE

The seminar is for anyone who intends to engage in online advertising, company employees who intend to take on the online advertising subjects, freelancers who will use the knowledge to advertise and develop their activity or for new professionals who intend to deal with Digital Marketing.

AT THE END OF THE TRAINING

Trainees will have all the resources to work as online business advertisers in all types of industries, or in corresponding departments of Digital Marketing, as freelancers in the field of online advertising services, as well as external partners in businesses of all kinds.

ARE YOU INTERESTED?

For the cost of the specific training cycle, for any questions or additional information, you can contact us by phone at +30 210 765 81 82 or by email at info@vngroup.eu