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Ετικέτα: loyalty

Can Any Inbound Linking Hurt My Ranking?
11/06/2015

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not...

Incorporation of Company Branding and SEO
15/03/2015

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again,...